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New campaign encourages color for all.
June 18, 2019
By: Melissa Meisel
In OPI’s latest Color Is the Answer initiative, OPI took inspiration from last fall’s trending story when a dad defended his little boy who was ridiculed for wearing nail polish. As a brand that believes color has the power to heal, transform, empower and spark joy – the stance to #MANiUP and support color for everyone was a natural decision. To share this message, OPI has collaborated with the Creators Network to develop a conversational video series discussing how current stereotypes have kept...
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